This time, the poor squirrels are left on small, lonely islands, desperately needing to be saved. With the onset of spring, floods are again creating chaos for the animals. The newest adventures of the Masha and Bear animation series are here in their most recent game! The publication of the 2023 GSNI was supported by financial contribution by the Republic of Korea.Masha Club is here - any subscription in this app unlocks free access to all Masha and the Bear videos and many great games! These biases hold across regions, income, level of development and cultures-making them a global issue. Gender biases are pronounced in both low and high Human Development Index (HDI) countries. Nearly half the world’s people believe that men make better political leaders than women do, and two of five people believe that men make better business executives than women do. The index, covering 85 percent of the global population, reveals that close to 9 out of 10 men and women hold fundamental biases against women. The Gender Social Norms Index (GSNI) quantifies biases against women, capturing people’s attitudes on women’s roles along four key dimensions: political, educational, economic and physical integrity. Gender bias is a pervasive problem worldwide. Biased gender social norms are a major impediment to achieving gender equality and empowering all women and girls.

Biased gender social norms-the undervaluation of women’s capabilities and rights in society-constrain women’s choices and opportunities by regulating behaviour and setting the boundaries of what women are expected to do and be. Without tackling biased gender social norms, we will not achieve gender equality or the Sustainable Development Goals.

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